Happi Staff12.02.19
Today is Cyber Monday, but smart shoppers let their fingers do the walking during Black Friday, said Retail Expert Pam Danziger. According to her recent column in Forbes, the big Black Friday winners included e-commerce and omni-channel retailers with strong mobile platforms, while the big losers were physical retailers dependent on in-store traffic.
"E-commerce retailers killed it this Black Friday, with digital sales up nearly 20%, reaching $7.4 billion across the 4,500 retail websites that Adobe Analytics tracks," explained Danziger. "It became the second-largest online shopping day in history, eclipsed only by Cyber Monday last year, when $7.9 billion in sales were done."
Moreover, Adobe predicts Cyber Monday 2019 will blow last year out of the water, to the tune of $9.4 billion in sales, a nearly 20% increase.
Not only did consumers shop more online, but they also sidestepped the wait for delivery in record numbers, driving a 43% uptick in buy-online-pickup-in-store (BOPIS) orders, a sign the company said of retailers “successfully bridging online and offline retail operations.”
The average order value for the tracked online retailers also showed a boost, up 6% to $168, as Adobe remarked that “consumers got more comfortable buying more and bigger ticket items online.”
In sharp contrast, malls and shopping centers stumbled badly during Black Friday. RetailNext provided an early look at in-store shopping activity across tens of thousand of stores operating under its RetailNext smart-store platform. The results: Traffic was down 2.1%, average transaction values dropped 6.7%, and overall sales declined 1.6%.
"E-commerce retailers killed it this Black Friday, with digital sales up nearly 20%, reaching $7.4 billion across the 4,500 retail websites that Adobe Analytics tracks," explained Danziger. "It became the second-largest online shopping day in history, eclipsed only by Cyber Monday last year, when $7.9 billion in sales were done."
Moreover, Adobe predicts Cyber Monday 2019 will blow last year out of the water, to the tune of $9.4 billion in sales, a nearly 20% increase.
Not only did consumers shop more online, but they also sidestepped the wait for delivery in record numbers, driving a 43% uptick in buy-online-pickup-in-store (BOPIS) orders, a sign the company said of retailers “successfully bridging online and offline retail operations.”
The average order value for the tracked online retailers also showed a boost, up 6% to $168, as Adobe remarked that “consumers got more comfortable buying more and bigger ticket items online.”
In sharp contrast, malls and shopping centers stumbled badly during Black Friday. RetailNext provided an early look at in-store shopping activity across tens of thousand of stores operating under its RetailNext smart-store platform. The results: Traffic was down 2.1%, average transaction values dropped 6.7%, and overall sales declined 1.6%.