10.26.22
Dawn builds on its legacy of wildlife protection through a collaboration with journalist, author and creator of “Read with Jenna,” Jenna Bush Hager, on a children’s e-book entitled, “The Wonderful World of Blue.”
The book is a free educational title designed to inspire a generation of wildlife heroes, said the company. Along with an engaging creative storyline, the book features expertise from Dawn’s long-standing wildlife partners, International Bird Rescue and The Marine Mammal Center, who rescue and rehabilitate birds and marine mammals daily, and work to protect wildlife populations.
“I am a firm believer that knowledge is power, which is why I am proud to collaborate with Dawn on ‘The Wonderful World of Blue’ to encourage children to become wildlife heroes,” said Hager. “By making wildlife education widely accessible, we aim to inspire small behavioral changes at home that help create a cleaner world for wildlife.”
"The Wonderful World of Blue" takes readers on an imaginative journey with a family at home, traveling through different ecosystems and wildlife habitats. Throughout the adventure, the family encounters a variety of real-world situations, inspiring the children to better understand the world they share with wildlife, identify valuable tips and become active wildlife heroes committed to creating positive environmental change. The story and its lessons are supplemented with a discussion guide and useful tips to remind children and families that big changes start with small steps at home.
Empowering Action and Change at the Sink and Shore
For more than 40 years, Dawn has been used by experts to help clean and care for oiled wildlife. In partnership with International Bird Rescue and The Marine Mammal Center, Dawn has helped more than 150,000 birds and marine mammals through direct care and advocacy. Earlier this year, the brand announced a set of expansive goals to build on its heritage by empowering action and change at the sink and the shore.
“This year, Dawn celebrates its 50th anniversary. For more than 40 of those years, the brand has partnered with wildlife experts to help protect and care for oiled wildlife,” said Guerin McClure, VP, North America Dish Care, Procter & Gamble. “We are excited to commemorate this milestone and continue our commitment by empowering the next generation of wildlife heroes through The Wonderful World of Blue, which helps educate all of us on ways we can help create a cleaner world for wildlife.”
To download a free copy of “The Wonderful World of Blue” and learn how you can help create a cleaner world for wildlife, go here.
Click here to listen to The Happi Podcast with Kelly Rowland who discusses her love of the Dawn Powerwash Dish Spray.
Click here to listen to The Happi Podcast with Kelly Rowland who discusses her love of the Dawn Powerwash Dish Spray.