05.10.23
WGSN and sister company Coloro have announced its color of the year for 2025: Future Dusk.
Future Dusk (Coloro 129-35-18) is described by the London-based consumer and design trend forecaster as a "dark, moody and intriguing hue, sitting between blue and purple."
It has a sense of mystery and escapism, and feeds into themes of transition—whether it be moving from dark to light, or dusk to dawn—making it perfect for a period of immense change, according to WGSN.
WGSN says Future Dusk will be an important color for classic styles and investment pieces, for adding opulence to directional designs, as a gender-inclusive purple, or as an alternative to navy. Further, the shade can be elevated with transformative and metallic finishes that create a celestial allure in beauty and consumer tech, or applied to 3D renders to move it into the metaverse, accordng to the forecasters.
“For several seasons now Coloro has seen brands shifting towards palettes with long-lasting appeal, Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep which makes it feel moody, mysterious and timeless,” said Caroline Guilbert, head of creative content for Coloro.
“Colors that bring a sense of reassurance will be key for 2025 and we will see captivating tinted darks gaining momentum. In the near future, the lines between reality and fantasy will become more blurred than ever—Future Dusk is an immersive and transformative color, aligned with this direction,” added Urangoo Samba, head of color for WGSN.
Future Dusk (Coloro 129-35-18) is described by the London-based consumer and design trend forecaster as a "dark, moody and intriguing hue, sitting between blue and purple."
It has a sense of mystery and escapism, and feeds into themes of transition—whether it be moving from dark to light, or dusk to dawn—making it perfect for a period of immense change, according to WGSN.
WGSN says Future Dusk will be an important color for classic styles and investment pieces, for adding opulence to directional designs, as a gender-inclusive purple, or as an alternative to navy. Further, the shade can be elevated with transformative and metallic finishes that create a celestial allure in beauty and consumer tech, or applied to 3D renders to move it into the metaverse, accordng to the forecasters.
“For several seasons now Coloro has seen brands shifting towards palettes with long-lasting appeal, Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep which makes it feel moody, mysterious and timeless,” said Caroline Guilbert, head of creative content for Coloro.
“Colors that bring a sense of reassurance will be key for 2025 and we will see captivating tinted darks gaining momentum. In the near future, the lines between reality and fantasy will become more blurred than ever—Future Dusk is an immersive and transformative color, aligned with this direction,” added Urangoo Samba, head of color for WGSN.