05.13.23
Actor and musician Charlie Heaton has been named the global ambassador of Paco Rabanne’s new Phantom Parfum for men.
The “Stranger Things” actor will star in the campaign for the perfume, which is set to be released in July. While the campaign for Phantom was set in a utopia-like environment, Phantom Parfum’s is more modern and in sync with Paco Rabanne fashion.
Phantom Parfum, conceived by IFF perfumers Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo, mixes French lavender, black vanilla bean from Madagascar and Haitian vetiver.
The iconic Phantom robot bottle was also given a black matte finish.
The perfume will be pre-launch in travel retail and on Paco Rabanne Fragrances’ e-commerce site on July 1, along with the campaign, followed by the global product rollout on September 1.