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Makeup, Skincare Primer Is Cult Classic at Smashbox Cosmetics
Makeup, Skincare Primer Is Cult Classic at Smashbox Cosmetics
The next generation of the Max Factor family, this beauty brand is seeing success at Estée Lauder.
By Melissa Meisel, Senior Editor07.19.22
These days, it’s unimaginable for a makeup artist or enthusiast to start their routine without properly prepping skin with a primer. The smooth coat is key for not only a beautiful look that will last all day on set, but for protecting the skin’s barrier as well.
Smashbox, the industry’s authority in primer, recently debuted Smashbox’s highly anticipated new Photo Finish Revitalize 8-in-1 Primer Essence is now available at Smashbox.com, Macy’s, Sephora and Ulta.
Infused with Smashbox’s Silkscreen Complex, Black Rose and Peony, the Revitalize Primer Essence creates a lightweight, breathable skin barrier that balances skin by boosting hydration. Additionally, the Revitalizer Primer Essence plumps, rejuvenates and refreshes skin and makes up with just a quick spritz, according to the company.
Born in a Los Angeles photo studio in 1990 by acclaimed photographer Davis Factor, Smashbox became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born. In 2000, Davis created Photo Finish, the brand’s original and now cult favorite primer in its makeup collection. The company is now owned by Estée Lauder.
The latest primer creation from Smashbox aims to revitalize skin.
The great-grandson of cosmetic legend Max Factor (now part of Coty), Davis Factor was raised in the family business. At the age of 10, a visit to the set of a Max Factor shoot left Davis intrigued with the creative process, from hair and makeup prep to styling and shooting. He received his first camera at 13 and began capturing everything that caught his eye on film. The passions that capture his imagination today were the source of inspiration at an early age; as a teenager, Davis felt right at home with celebrities behind the scenes using his family’ s products on beauty shoots.
His early experiences led Davis to the Art Center, where he honed in on his craft. After working fashion shoots in Paris, Davis landed his first job with Seventeen, shot at Industria SuperStudio in New York. The creative atmo sphere of the shoot prompted an epiphany: Davis realized that he wanted to create a comparable space in his hometown of Los Angeles. In 1990, Smashbox Studios was born.
For over 20 years, makeup artist Lori Taylor Davis has been turning heads with her beachy, bronzy signature look. “It’s perfected, glowy skin,” says Taylor Davis. “A little of this. A little of that. I don’t overthink it.”
This "California-casual cool girl" draws inspiration from her beloved hometown of L.A., where hyper-creative culture collides with natural beauty. Mix that with an early affinity for her grandmother’s vanity table — a playground of blush, lashes and wigs — and you’ll understand why the “beauty junkie” gene runs deep in Taylor Davis’s DNA.
Taylor Davis serves as the Global Pro Artist Lead for the camera-ready Smashbox Cosmetics, which was also born and bred in L.A. When she’s not forecasting the latest beauty trends, Taylor Davis is sharing her timeless tips through Facebook Live, on-air at HSN and behind the scenes at the MTV Video Music Awards.
Smashbox, the industry’s authority in primer, recently debuted Smashbox’s highly anticipated new Photo Finish Revitalize 8-in-1 Primer Essence is now available at Smashbox.com, Macy’s, Sephora and Ulta.
Infused with Smashbox’s Silkscreen Complex, Black Rose and Peony, the Revitalize Primer Essence creates a lightweight, breathable skin barrier that balances skin by boosting hydration. Additionally, the Revitalizer Primer Essence plumps, rejuvenates and refreshes skin and makes up with just a quick spritz, according to the company.
Born in a Los Angeles photo studio in 1990 by acclaimed photographer Davis Factor, Smashbox became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born. In 2000, Davis created Photo Finish, the brand’s original and now cult favorite primer in its makeup collection. The company is now owned by Estée Lauder.
The latest primer creation from Smashbox aims to revitalize skin.
About Davis Factor & Lori Taylor Davis of Smashbox Cosmetics
The great-grandson of cosmetic legend Max Factor (now part of Coty), Davis Factor was raised in the family business. At the age of 10, a visit to the set of a Max Factor shoot left Davis intrigued with the creative process, from hair and makeup prep to styling and shooting. He received his first camera at 13 and began capturing everything that caught his eye on film. The passions that capture his imagination today were the source of inspiration at an early age; as a teenager, Davis felt right at home with celebrities behind the scenes using his family’ s products on beauty shoots.
His early experiences led Davis to the Art Center, where he honed in on his craft. After working fashion shoots in Paris, Davis landed his first job with Seventeen, shot at Industria SuperStudio in New York. The creative atmo sphere of the shoot prompted an epiphany: Davis realized that he wanted to create a comparable space in his hometown of Los Angeles. In 1990, Smashbox Studios was born.
For over 20 years, makeup artist Lori Taylor Davis has been turning heads with her beachy, bronzy signature look. “It’s perfected, glowy skin,” says Taylor Davis. “A little of this. A little of that. I don’t overthink it.”
This "California-casual cool girl" draws inspiration from her beloved hometown of L.A., where hyper-creative culture collides with natural beauty. Mix that with an early affinity for her grandmother’s vanity table — a playground of blush, lashes and wigs — and you’ll understand why the “beauty junkie” gene runs deep in Taylor Davis’s DNA.
Taylor Davis serves as the Global Pro Artist Lead for the camera-ready Smashbox Cosmetics, which was also born and bred in L.A. When she’s not forecasting the latest beauty trends, Taylor Davis is sharing her timeless tips through Facebook Live, on-air at HSN and behind the scenes at the MTV Video Music Awards.
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