A new study from Yelp has provided insight into the power of the “she-conomy."  Women-led beauty and wellness trends showed the largest search increases, ahead of fashion and other categories, according to the popular web and mobile app platform that publishes crowd-sourced reviews about businesses.

Phrases like “head spa” and “Russian manicure” rose at higher percentages than some other trends, like Stanley Cup and pickleball, for example.

The quiet luxury aesthetic is influencing the fragrance category, according to Yelp, evidenced by a rise in searches for make your own perfume (up 52%).

So far this year, the mob wife aesthetic is already influencing search. Yelp data shows spikes in January 2024 searches for blowout services (up 87%) when compared to January 2023.