Packaged in donated, reusable glass – gathered from a community recycling program, Loving's concept quickly became a staple in the Los Angeles beauty world, launching exclusively at Fred Segal in 2009 with bath salts and candles. She also started a related glass recycling program, ReUse Glass Bottles.
Billed as “The Modern Option for Coconut Oil Lovers” by Loving, the brand’s newest product, Coco Oil, is an infusion of coconut oils that won’t turn solid. Organic to Green Liquid Coconut Oil is an All-In-One product and acts as a moisturizer, cleanser, makeup remover, shaving aid and more. For sensitive skin, this product is great for the entire family including children and babies as it is non-comedogenic and fast-absorbing, according to the company. It is available in five scents ranging from vanilla chamomile to rose.
“We introduced a collection of coconut oil-based products to continue our philosophy to reduce the amount of products we actually need…simple, pure, and effective formulas for all parts of the body, face and hair,” said Loving.
The liquid coconut oil products are non-greasy and absorbs quickly into the skin without clogging pores. Blended with additional natural and certified organic ingredients, Organic to Green also offers incentives to recycle and 10% of each purchase is donated to causes and organizations focused on climate change.
Loving is proud to report that the Organic to Green brand is making a big leap in distribution for 2017 with HSN and Ulta.com.