Top Companies Report

49. Murad

July 12, 2011

El Segundo, CA



Sales: $106 million


$106 million (estimated).

Key Personnel:

Howard Murad, M.D., FAAD, chief executive officer and founder; Richard S. Murad, general manager; Hilarie Murad, general manager, Murad UK; Lori Jacobus, chief marketing officer; Carol Jensen, chief financial officer; Tracey Sameyah, president, Murad Inclusive Health; Pamela de Ryss, executive vice president, sales; Jeff Murad, vice president, product development; David Pannor, vice president, operations; Marios Stamatelopoulos, vice president, international.

Major Products:

Skin care treatment products including best sellers such as Hydro-Dynamic Ultimate Moisture, Clarifying Cleanser and Active Radiance Serum. Murad has an overall focus on “inclusive health” and as such, also sells supplements and operates Murad Inclusive Health Spas. The brand also has a partnership with Massage Envy.

New Products:

Anti-Aging Acne (line extension)—formulated to simultaneously treat acne and aging concerns includes Time Release Acne Cleanser, Acne & Wrinkle Reducer, Anti-Aging Moisturizer SPF 20 PA; Hybrids—two-in-one treatment cosmetics includes Eye Lift Perfector, Eye Lift Illuminator, Skin Perfecting Primer Matte Finish, Skin Perfecting Primer Dewy Finish; Clean Scene—youth skin care products including Craving for Clean, Gaga for Glow, Crazy for Clear, Begging for Balance and Down for Defense SPF 15; Hydro Dynamic Ultimate Moisture all-purpose moisturizer; Age Reform Complete Reform with Glyco Firming Complex.

Hydro-Dynamic Ultimate Moisture from Murad.


According to company officials, Murad’s sales rose 11% in 2010, although this privately held firm founded by medical skin care guru Dr. Howard Murad won’t divulge exact numbers.

In addition to the impressive growth recorded over the past year, the company said it has retained its position as the top doctor skin care brand at leading beauty retailers Sephora and Ulta.

“Two thousand ten was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad’s latest book, ‘The Water Secret,’” said Richard Murad, general manager of Murad, Inc. “With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skin care and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”

Murad has racked up a number of honors from consumer publications. For example, seven products were granted the Good Housekeeping Seal of Approval, including Oil Control Mattifier SPF 15, Anti-Aging Moisturizer SPF 20 PA, Acne & Wrinkle Reducer, Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, Hybrids Skin Perfecting Primer-Matte Finish and T-Zone Pore Refining Gel. In addition, Shape named Active Radiance Serum the “Best Doctor Brand Serum,” and in Self’s Healthy Beauty Awards, Murad’s Pomegranate Exfoliating Mask was named best mask for 2010.

Through its partnership with Massage Envy, Murad opened 300 new doors, including 20 on US military bases.

Product wise, the company recently rolled out three new Hybrids, billed as “a luxurious and opulent blend of quality cosmetics and advanced skin treatment technologies.” Based on the “Science of Cellular Water,” Dr. Murad’s proprietary system for optimizing cellular health and youthful beauty, the new SKUs include Skin Perfecting Primer Acne and Shine Control, Absolute Bronzing Boost SPF 15 | PA and Soothing Skin, Lip and Cuticle Care.

“Hybrids is the next generation of advanced Murad skin care products, offering a dual approach to skin care that treats skin concerns while helping to conceal flaws,” noted Jeff Murad, vice president of product development.

In June, Murad Inc. formed The Murad Family Foundation to enhance the lives of children, veterans and deserving individuals through health care, education, creative arts appreciation, environmental protection and economic relief. Headed by Hilarie Murad, in its first year, the foundation will continue to support programs like Big Brothers and Big Sisters, the Waner Children's Vascular Anomaly Foundation and the Murad After-School Program located in Redondo Beach, CA. It will also support local schools and provide relief aid for individuals affected by natural disasters globally and encourage environmental protection through support of the Manhattan Beach Roundhouse, Center for Aquatic Education and the Heal the Bay Aquarium. In early 2010, Murad Inc.’s University for Inclusive Health entered into an ongoing partnership with Fashion Institute of Design and Merchandising to develop a new wellness and spa course offered under its Beauty Industry Merchandising & Marketing major. The course was created to help students build a foundational understanding of the role that an inclusive approach to health can have in their future careers in the beauty, spa and wellness industries.

Related End-User Markets: