Top Companies Report

49. Murad

July 12, 2011

El Segundo, CA



Sales: $106 million


$106 million (estimated).

Key Personnel:

Howard Murad, M.D., FAAD, chief executive officer and founder; Richard S. Murad, general manager; Hilarie Murad, general manager, Murad UK; Lori Jacobus, chief marketing officer; Carol Jensen, chief financial officer; Tracey Sameyah, president, Murad Inclusive Health; Pamela de Ryss, executive vice president, sales; Jeff Murad, vice president, product development; David Pannor, vice president, operations; Marios Stamatelopoulos, vice president, international.

Major Products:

Skin care treatment products including best sellers such as Hydro-Dynamic Ultimate Moisture, Clarifying Cleanser and Active Radiance Serum. Murad has an overall focus on “inclusive health” and as such, also sells supplements and operates Murad Inclusive Health Spas. The brand also has a partnership with Massage Envy.

New Products:

Anti-Aging Acne (line extension)—formulated to simultaneously treat acne and aging concerns includes Time Release Acne Cleanser, Acne & Wrinkle Reducer, Anti-Aging Moisturizer SPF 20 PA; Hybrids—two-in-one treatment cosmetics includes Eye Lift Perfector, Eye Lift Illuminator, Skin Perfecting Primer Matte Finish, Skin Perfecting Primer Dewy Finish; Clean Scene—youth skin care products including Craving for Clean, Gaga for Glow, Crazy for Clear, Begging for Balance and Down for Defense SPF 15; Hydro Dynamic Ultimate Moisture all-purpose moisturizer; Age Reform Complete Reform with Glyco Firming Complex.

Hydro-Dynamic Ultimate Moisture from Murad.


According to company officials, Murad’s sales rose 11% in 2010, although this privately held firm founded by medical skin care guru Dr. Howard Murad won’t divulge exact numbers.

In addition to the impressive growth recorded over the past year, the company said it has retained its position as the top doctor skin care brand at leading beauty retailers Sephora and Ulta.

“Two thousand ten was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad’s latest book, ‘The Water Secret,’” said Richard Murad, general manager of Murad, Inc. “With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skin care and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”

Murad has racked up a number of honors from consumer publications. For example, seven products were granted the Good Housekeeping Seal of Approval, including Oil Control Mattifier SPF 15, Anti-Aging Moisturizer SPF 20 PA, Acne & Wrinkle Reducer, Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, Hybrids Skin Perfecting Primer-Matte Finish and T-Zone Pore Refining Gel. In addition, Shape named Active Radiance Serum the “Best Doctor Brand Serum,” and in Self’s Healthy Beauty Awards, Murad’s Pomegranate Exfoliating Mask was named best mask for 2010.

Through its partnership with Massage Envy, Murad opened 300 new doors, including 20 on US military bases.

Product wise, the company recently rolled out three new Hybrids, billed as “a luxurious and opulent blend of quality cosmetics and advanced skin treatment technologies.” Based on the “Science of Cellular Water,” Dr. Murad’s proprietary system for optimizing cellular health and youthful beauty, the new SKUs include Skin Perfecting Primer Acne and Shine Control, Absolute Bronzing Boost SPF 15 | PA and Soothing Skin, Lip and Cuticle Care.

“Hybrids is the next generation of advanced Murad skin care products, offering a dual approach to skin care that treats skin concerns while helping to conceal flaws,” noted Jeff Murad, vice president of product development.

In June, Murad Inc. formed The Murad Family Foundation to enhance the lives of children, veterans and deserving individuals through health care, education, creative arts appreciation, environmental protection and economic relief. Headed by Hilarie Murad, in its first year, the foundation will continue to support programs like Big Brothers and Big Sisters, the Waner Children's Vascular Anomaly Foundation and the Murad After-School Program located in Redondo Beach, CA. It will also support local schools and provide relief aid for individuals affected by natural disasters globally and encourage environmental protection through support of the Manhattan Beach Roundhouse, Center for Aquatic Education and the Heal the Bay Aquarium. In early 2010, Murad Inc.’s University for Inclusive Health entered into an ongoing partnership with Fashion Institute of Design and Merchandising to develop a new wellness and spa course offered under its Beauty Industry Merchandising & Marketing major. The course was created to help students build a foundational understanding of the role that an inclusive approach to health can have in their future careers in the beauty, spa and wellness industries.

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Playing Doctor

    Playing Doctor

    Christine Esposito, Associate Editor||March 1, 2016
    The OTC aisle offers a wide array of no-prescription-needed treatments.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Feel the Burn?

    Feel the Burn?

    Tom Branna, Editorial Director||March 1, 2016
    Sun care product sales rise, but more must be done to make sure compliance rates grow.

  • New Sun Care Ingredients

    March 1, 2016
    Here is a list of new ingredients for sun care that have been introduced by industry suppliers during the past 12 months. For information regarding any of the products listed here, contact the supplier directly using the information provided.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Winner Unmasked

    Winner Unmasked

    October 1, 2015
    Laneige’s Water Sleeping Mask takes home top honors as Happi’s first Anti-Aging Product of the Year.

  • An Arduous Task?

    An Arduous Task?

    Tom Branna, Editorial Director||October 1, 2015
    Elizabeth Arden's JuE Wong is confident that the way to right the company’s ship is by tapping into its rich heritage.

  • Slow Burn

    Slow Burn

    Tom Branna, Editorial Director||October 1, 2015
    No news from the FDA is bad news for the sun care industry.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.