Set It Up

By Melissa Meisel, Associate Editor | March 13, 2017

The latest cosmetic palettes offer a variety of portable products.

Glow On

Estée Lauder Bronze Goddess limited edition summer look palette features geometric-inspired powders designed to complement a sun-kissed skin tone. The novel compact contains makeup for eyes, lips and cheeks.

Quick ‘N’ Easy

Charlotte Tilbury has turned her attention to time-saving transformations by creating four grab ‘n’ go style makeup kits. Quick ‘N’ Easy kits come in Daytime Chic Look, Natural Glowing Look (pictured), Smokey Evening Eye Look and Red Carpet Party Look.

Ray of Light

Mary Kay’s limited edition Light Reinvented Collection explores every shade of the spectrum from sunrise to sunset. Indulge in prisms of color in the eyeshadow palette with crease-resistant formulations. Pictured is Glistening Horizon.

Back To Basics

After 25 years, Gabriel Cosmetics is finding simplicity in radiance with its Spring/Summer 2017 makeup collection, which includes the Aura Palette. It comes complete with a translucent powder, Harmony blush, and four fresh, soft tones of eyeshadow.

Best Coast

Lorac is launching the California Dreaming collection, which features a limited-edition cheek palette. Here, the warm, glowing facial cosmetics kit contains four limited run shades to add highlight, color and glow to your complexion.

Custom Color

The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish. Color selections range from five pure primary hues to neutrals, bolds and brights. It also includes a mixing plate and a dual-ended lip brush spatula.

Subscription Set

Every two months, Deck of Scarlet sends a cosmetic palette created with a popular YouTube personality to its subscribers. Its latest creation is with Evon Wahab.

This spring, we celebrate the season's hues with color cosmetics. Rather than committing to a single SKU in their kits, marketers prefer to offer a palette to complement the collections and offer something for everyone.
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