Slideshows

On Target

Numerous personal care companies expand into Target stores and online.

Target is a top retail destination for household and personal care products.

Ulta Beauty

Target Corporation and Ulta Beauty have formed a strategic, long-term partnership to transform the beauty landscape with Ulta Beauty at Target. The "shop-in-shop" concept will offer established and emerging prestige brands online and in select Target locations nationwide beginning next year. Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time.

BYBI

BYBI, a vegan and sustainable skincare brand that has made waves in the UK, is expanding into the US with a retail launch into Target in January 2021, and overarching mission to become one of the first carbon neutral beauty brands by the end of 2020. With Target, BYBI enters 1,841 doors nationwide with a key assortment, bringing high-performance clean skincare to the masses.

Type: A

Type: A. Deodorant – the aluminum-free deodorant powered by sweat-activated technology–has inked a deal with Target as its first national brick and mortar retailer. Founded in 2018 by beauty industry veteran, Allison Moss, type:A Brands’s goal was to disrupt the deodorant category by offering a mainstream, no sacrifice alternative to current offerings.

Dashing Diva

Known for their nail care products, Dashing Diva rolled out in Target and on Target.com earlier in 2020. The brand retailed its best-selling Gloss Ultra Shine Gel Strips in a planogram featuring eight of Dashing Diva’s best-selling styles, including Feeling Flush and Rose Sparkle.

Function of Beauty

Function of Beauty’s customizable hair care products are now available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs. Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests.

By Melissa Meisel, Associate Editor 12.29.20

It’s the place where she goes to pick up one or two things and leaves with many more. Target is known as a one-stop shop for all things home, health, fashion and entertainment. And, more beauty brands are joining the shelves at this national retailer.

"The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love," said Brian Cornell, chairman and CEO, Target, in a press statement.

See who revealed its distribution with this big box industry leader in the past year.