Fort Lauderdale, FL
954.316.9008
www.parlux.com
Sales: $135 million (estimated) for the year ended March 31, 2012.

Rebelle by Rihanna

Key Personnel: Frederick E. Purches, chairman and chief executive officer; Frank A. Buttacavoli, executive vice president/chief operating officer; Raymond J. Balsys, chief financial officer; Kathleen Galvin, vice president, marketing and advertising; Hedy Abromovitz, vice president, operations; Craig Ahlheim, vice president, US sales; Lesbia Röner-Hansen, vice president, international sales.

Major Products: Parlux holds licenses and sublicenses to manufacture and distribute the designer fragrance brands of Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills.

New Products: Vince Camuto by Vince Camuto, Rebelle by Rihanna, Paris Hilton Dazzle.

Comments: Parlux has been acquired by Perfumania Holdings, Inc., a vertically integrated wholesale distributor and specialty retailer of fragrances and related products. The outstanding shares of Parlux common stock were converted into the right to receive cash and Perfumania common stock with an aggregate value of approximately $118 million and Parlux became a wholly owned subsidiary of Perfumania. Parlux’s common stock ceased trading on April 18, 2012.

Upon completion of the merger, Parlux directors Frederick E. Purches, Anthony D’Agostino, Esther Egozi Choukroun, Glenn Gopman and Robert Mitzman were elected to Perfumania’s board of directors.

Mike Katz, Perfumania’s president and chief executive officer, said, “We are pleased with the strong support that both Perfumania and Parlux shareholders gave this transaction and are excited about the opportunity to create additional value for our shareholders, vendors, customers and employees. The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company. Parlux brings a wealth of products and expertise as a licensee, manufacturer and international distributor.”

Paris Hilton released her 15th celebrity fragrance with Parlux, aptly titled “Dazzle,” this summer. The formulation will have top notes of pink lady apple, maraschino cherry and peach nectar with heart notes of violet petals, pink calypso orchid and orange blossom. The richer base notes will include pink champagne, white patchouli and crystallized musk.