Online Exclusives

Keeping Cool(a)

By Melissa Meisel, Associate Editor | November 30, 2010

Couple develops natural sun care range.

Each of us has a carbon footprint which is a measure of the impact our activities have on the environment in terms of the amount of green house gases produced, and this footprint is measured in units of carbon dioxide. Kristian and Chris Birchby aim to minimize their carbon footprint and contribute to a cause that is close to their heart at the same time.
This San Diego-based husband and wife team created Coola, a line of natural sun care that uses organic extracts in addition to active ingredients to create a product that is hypoallergenic, PABA (para-aminobenzoic acid)/paraben/petroleum) free, non-irritating and sweat resistant.
The company develops and manufactures its products under FDA guidelines, utilizing animal-free testing, biodegradable packaging, recycled papers, eco-friendly printing and is 100% made in the U.S.In an effort to spread the benefits of total sun protection to the rest of the world, it is also proud to donate a portion of profits to skin cancer research.
Managing partner and founder Chris took a moment to chat with Happi about the collection.

Happi: What are the benefits of organic sun care and how is this market growing?

CB: There are many benefits of organic sun care.Coola organic sun care products contain at least 70% certified organic inactive ingredients.Several products have over a dozen certified organic ingredients, including shea butter, jojoba oil, rose hips, cucumber extract, evening primrose and starflower oil.These ingredients provide a wide variety of prestige skin care qualities while helping to sustain organic farmers and increase demand for their crops.We have seen a definite trend where more people are becoming aware of how many chemicals can inadvertently make their way into personal care products and the environment.

Happi: What types of SPF ingredients are popular in organic sun care products and why?

CB: We are seeing an increase in popularity of natural sunblockers, such as titanium dioxide and zinc oxide, also known as mineral SPF protection.In the past, these ingredients are most often associated with the telltale “white nose” that lifeguards can sometimes be seen sporting.Using advanced dispersion techniques, we have been able to distribute the mineral SPF particles so that they are almost evenly spaced from each other.This perfect distribution allows what would normally be opaque white zinc and titanium dioxide to apply totally transparent and greaseless without clogging pores.
Coola is a line of natural sun care that uses organic extracts.
Happi: Do certain ingredients work better than others in complementing SPF benefits (i.e. antioxidants, shea butter, etc.)?

CB: Natural phyto-protectors, such as plankton, beeswax and red algae, complement SPF products especially well.These ingredients have an innate SPF and enhance SPF protection naturally.

Happi: Your products have unique scents like cucumber and plumeria – how did you select these fragrances and why?

CB: We both thought that wearing SPF should be fun and definitely comparable with high quality skin care qualities that seemed to be missing in SPF products. We wanted clean and interesting flavor scents that would make the whole experience of SPF something unique and new[plumeria is Kristian’s favorite and mango is Chris’ pick].

Happi: What textures and forms are advantageous for organic sun care (sprays, gels, crèmes, etc.)?

CB: Crèmes are the best base formulation for SPF products, especially natural mineral SPFs.They allow for even dispersion of the SPF particles and keep them from going airborne.SPF sprays with titanium dioxide and zinc oxide are potentially very hazardous if inhaled.

Happi: What is your future plans for the line?

CB: We have so many plans.We’ve been developing several exciting and unique products for the last two years that we hope to bring to completion soon.We’ll let you know when they’re ready!
Happi: Finally, where did you get the name Coola?
CB: The name Coola is from a sun myth legend from the Bella Coola Indian tribe and region of British Columbia. We dropped the Bella and kept the Coola. We think it is a fun name and makes sense with sun care!

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.