Breaking News

Febreze has teamed up with Jane Lynch

August 1, 2014

Febreze has teamed up with actress and comedian Jane Lynch to shed light on a “naturally occurring condition” that affects many but is rarely discussed in polite company: noseblindness—when a person becomes accustomed to surrounding smells, and can no longer easily detect those distinct odors. The P&G brand has released new video bringing the issue to the forefront and encouraging dialogue about what your guests really smell.

“Noseblindness is the combination of odor adaptation, a decrease in ability to sense odors after initial exposure, and odor habituation, a decrease in sensory awareness towards a fixed familiar signal within the environment,” said Dr. Rachel Herz, author and professor at Brown University with expertise in olfactory psychology. “Thousands of years ago, the olfactory system was just exposed to natural scents from which to identify life-threatening dangers and odors important to our survival.

“Now, due to human modernization, the olfactory system has to deal with sensory overload from all the fragrances and aromas that surround us and still tease apart the ones that are vital,” Herz concluded.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017