03.04.15
Love ‘em or hate ‘em, we’re living in a selfie nation—maybe even a selfie planet. More than 93 million selfies are taken worldwide each day, and in the last year alone, the term “selfie” was mentioned over 154 million times across social media channels, according to Google and Sysomos, respectively.
Parsippany, NJ-based PR agency Coyne has released its “State of the Selfie” report, which looks at the world of the selfie on many levels.
For example, Coyne’s influencer panel survey found that more than 50% of respondents still enjoy seeing selfies in their social media feeds and more than 85% engage in this behavior themselves, with the majority posting a selfie once a week on their social media channels.
According to Coyne’s report, a study from The Body Shop found that British women spend 753 hours of their life capturing the perfect online profile picture. This means they are spending over a month on just this activity (in aggregate).
“Selfies as a mode of communication have saturated our society,” said Marie Baker, VP of social media at Coyne. “It’s vital that we dissect and understand their role in popular culture and apply that knowledge to building effective brand communication strategies.”
Parsippany, NJ-based PR agency Coyne has released its “State of the Selfie” report, which looks at the world of the selfie on many levels.
For example, Coyne’s influencer panel survey found that more than 50% of respondents still enjoy seeing selfies in their social media feeds and more than 85% engage in this behavior themselves, with the majority posting a selfie once a week on their social media channels.
According to Coyne’s report, a study from The Body Shop found that British women spend 753 hours of their life capturing the perfect online profile picture. This means they are spending over a month on just this activity (in aggregate).
“Selfies as a mode of communication have saturated our society,” said Marie Baker, VP of social media at Coyne. “It’s vital that we dissect and understand their role in popular culture and apply that knowledge to building effective brand communication strategies.”