08.01.16
Ace Metrix has released a list of the top 10 “breakthrough” ads from the second quarter of 2016, and Gillette topped the list with its “This Father’s Day, Go Ask Dad” spot. Ads from Procter & Gamble corporate and Unilever’s Dove Skin came in at second and third place on the list, respectively.
“Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit featuring mothers and fathers. We also saw that humor, with Apple’s use of Cookie Monster and Johnsonville’s employee-created ad, still has a place in creating an ad that can grab attention and be highly likeable,” said Peter Daboll, CEO, Ace Metrix. “We have said time and again that high quality ads grab attention and make viewers want to watch them. This is shown in the huge number of online views these ads have received on social media. Even in the age of ad blocking technology, ads with strong and effective creative are watched, sought out and shared among peers.”
“Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit featuring mothers and fathers. We also saw that humor, with Apple’s use of Cookie Monster and Johnsonville’s employee-created ad, still has a place in creating an ad that can grab attention and be highly likeable,” said Peter Daboll, CEO, Ace Metrix. “We have said time and again that high quality ads grab attention and make viewers want to watch them. This is shown in the huge number of online views these ads have received on social media. Even in the age of ad blocking technology, ads with strong and effective creative are watched, sought out and shared among peers.”