WHILE THE GLOBAL PANDEMIC HAS AFFECTED US ALL IN PROFOUND WAYS, THE BEAUTY AND PERSONAL CARE INDUSTRY HAS BEEN UNIQUELY TRANSFORMED. THE ROUTINES WE HAVE, THE BRANDS WE’RE LOYAL TO, AND THE PRIORITY WE ASSIGN TO SELF-CARE WILL FOREVER BE DEFINED IN ‘BEFORE AND AFTER’ TERMS.
As the market continues to adjust to a new normal, brands are taking steps to assess the consumer landscape, solidify brand loyalty, and evaluate how shoppers interact with and buy their products. Even though the personal care industry has historically been resilient when it comes to recessions, this pandemic caused extreme hardships for many of us. Still, some brands were in a better position to adapt to retail changes that were on the horizon even before the virus hit.
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As the market continues to adjust to a new normal, brands are taking steps to assess the consumer landscape, solidify brand loyalty, and evaluate how shoppers interact with and buy their products. Even though the personal care industry has historically been resilient when it comes to recessions, this pandemic caused extreme hardships for many of us. Still, some brands were in a better position to adapt to retail changes that were on the horizon even before the virus hit.
DOWNLOAD TO LEARN MORE>>>>