“We are proud that Canadians will finally have access to the high quality and performance of Persil detergent – a trusted favorite of European consumers for many years,” says Peter Guenther, president of Henkel Canada. “Persil is known around the world for delivering a premium, fiber-deep clean with exceptional whiteness, stain-removal and freshness. Canadians can now benefit from Persil’s advanced detergent technology to get premium laundry results at home.”
“Henkel’s approach to laundry care is highly scientific,” said Tasha Zander, PhD and principal ccientist at Henkel. “Our research and development team conducted more than 10,000 stain evaluations with Persil ProClean detergent prior to the launch to ensure each product fits the market’s needs perfectly.”
As a result of this process, Henkel’s research and development team made custom adjustments to Persil’s international formulas to better suit the stain challenges faced in North America. Persil also developed a new cold-water formula to meet the demands of Canadian consumers.