The grand opening is slated for September.
The move follows the company's recent and successful launch in neighboring Colombia. In 2015, Mary Kay Colombia entered the Latin America region with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.
The concept of direct selling is more attractive than ever, and has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50th (out of 189 countries) for ease of doing business. Direct foreign investment in the country totaled $7.7 billion in 2015.
Mary Kay said executives from the US, Argentina, Brazil, Mexico and Colombia have collaborated with Mary Kay Peru in all aspects of this expansion, from market research to tailoring the Mary Kay opportunity for optimal success in the Peruvian marketplace.