11.28.17
International cosmetics brand IsaDora, part of Invima AB, is launching in the US via Walgreens.com.
Launched in 1983 in Sweden by its Malmö-based parent company, Invima AB, IsaDora is one of the fastest growing international cosmetics brands, a leading indie brand in Europe and the number one make up brand in Sweden. It can be found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries.
"We are entering the U.S market with excitement and optimism," said Ingvar Vigstrand, president and founder of IsaDora.
A comprehensive assortment of face, brow, lip and eye beauty products will be sold on walgreens.com. Seasonal color collections will be introduced throughout the year.
"We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their line-up of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach," says Ingrid-Marie Johansson, chief creative officer of IsaDora. "They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable fo
Launched in 1983 in Sweden by its Malmö-based parent company, Invima AB, IsaDora is one of the fastest growing international cosmetics brands, a leading indie brand in Europe and the number one make up brand in Sweden. It can be found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries.
"We are entering the U.S market with excitement and optimism," said Ingvar Vigstrand, president and founder of IsaDora.
A comprehensive assortment of face, brow, lip and eye beauty products will be sold on walgreens.com. Seasonal color collections will be introduced throughout the year.
"We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their line-up of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach," says Ingrid-Marie Johansson, chief creative officer of IsaDora. "They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable fo