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Eye colors are big in kits for Fall 2017.

Naturally Glam

For a neutral toned look that still pops, Jane Iredale’s has created the Naturally Glam collection. Featuring a five-color eyeshadow palette with shimmering neutrals, a bubblegum pink blush with a subtle gold shimmer, and two beautiful, seasonal lip colors in apple red and port wine.

Master Class

Become the makeup artist you’ve always wanted to be with Smashbox’s Master Class & Transform Palette. This is an essential palette of lip, cheek & eye color fused with shade transformers that let you custom blend your own shades. It also contains “recipe cards” which show how to do makeup like the pros.

City Minis

Add the city to makeup routine with Maybelline New York’s City Mini Palettes. The shadows are portable, including six colors in each palette. The colors range from vibrant teals and greens to taupe and copper.

Uptown or Downtown?

Show your inner-city girl with Laura Geller’s Iconic New York Collection Eye Shadows. Usable day or night, the palettes range from midnight plums, to rose-hued neutrals and matte mauves. Each palette contains 12 shades of shadow and are available in two shades: Downtown Cool or Uptown Chic.

MAC Girls

MAC Cosmetics’ new Personality Palettes are designed for Rockin’ Rebels, Mischief Minxs, Fashion Fanatics and more with eight eyeshadows and a highlight in fresh colors to express the power and presence of your personality.

By Melissa Meisel, Associate Editor 09.25.17

Marketers know the best way to lure in beauty shoppers is to give ‘em some value—and the best way to buy eye color in bulk is with a cosmetic palette. Here’s a peek at the latest launches in makeup palettes for the season.