"We are excited to offer our multi-finish, highly pigmented eyeshadow palettes to Target guests all year round," said Profusion vice president Sharon Wang, "and we are currently planning new Siennas, Chocolates and Pro-Pigment palettes to be released first at Target this fall. The fall collection, Daydream Believing, is wrapped in pink and lilac holographic packaging. It includes over one hundred and fifty gorgeous new eyeshadows, highlighters, blushes, bronzers, brow, contour, and lip shades and will be merchandised on endcaps in most Target locations."
On May 6, the brand will execute in-store events in key Target locations. Each event will provide makeup lovers of all skill levels with live demos on how to get this season's sought-after pro-makeup looks.