Tom Branna, Editorial Director06.04.21
Influencer Sommer Ray is the spokesperson for Imaraïs, a new PETA-certified, plant-based ingestibles brand. The brand is the brainchild of Nutrabolics Co-Founder Aaron Hefter and Felicia Hershenhorn, an attorney. Imaraïs debuts today on the company website.
Imaraïs, inspired by the Swahili language, launches with Glow, a gummy with active ingredients such as vegan squalane and marine algae, meant to promote skin-barrier function, as well as Activated-C, a vitamin C formula trademarked by the company. A one-month supply of Glow retails for $49. Following the online launch, Hefter and Hershenhorn hope to get Imaraïs into traditional retail channels.
Ray is a 24-year-old American athlete, model and social media sensation who has won several bodybuilding and fitness competitions. She has more than 26 million Instagram followers, 1.2 million Twitter followers and nearly 11 million TikTok followers.
Imaraïs, inspired by the Swahili language, launches with Glow, a gummy with active ingredients such as vegan squalane and marine algae, meant to promote skin-barrier function, as well as Activated-C, a vitamin C formula trademarked by the company. A one-month supply of Glow retails for $49. Following the online launch, Hefter and Hershenhorn hope to get Imaraïs into traditional retail channels.
Ray is a 24-year-old American athlete, model and social media sensation who has won several bodybuilding and fitness competitions. She has more than 26 million Instagram followers, 1.2 million Twitter followers and nearly 11 million TikTok followers.