11.09.22
Jelmar, LLC has added a new lavender scent for its CLR Brilliant Bath product.
"Universally, efficacy ranks top of the charts in how we choose our cleaning products. But the feeling and experience of what clean means differs from one person to the next, especially when it comes to fragrance," said Alison Gutterman, CEO and president of Jelmar, which is based in Chicago.
The new lavender SKU evokes a sense of calm with its cleaning power, according to the brand. The multipurpose, multi-surface bathroom cleaner, which has EPA Safer Choice certification, has a foam spray formulated to cut through dirt, calcium, lime, hard water deposits and soap scum. It can be used on most bathroom surfaces, including shower doors, sinks, bathtubs, tiles, toilet bowls and more.
"Our CLR Brilliant Bath Fresh Scent was designed to meet the needs of those who prefer less of a fragrant experience. But, for some, the idea of clean has a scent to it. We have chosen to expand the range and introduce Lavender to provide a fresh alternative to our loyal users, but also to broaden the appeal to new customers who are discerning about both the product effectiveness and scent choices they make for their home," added Gutterman.
"Universally, efficacy ranks top of the charts in how we choose our cleaning products. But the feeling and experience of what clean means differs from one person to the next, especially when it comes to fragrance," said Alison Gutterman, CEO and president of Jelmar, which is based in Chicago.
The new lavender SKU evokes a sense of calm with its cleaning power, according to the brand. The multipurpose, multi-surface bathroom cleaner, which has EPA Safer Choice certification, has a foam spray formulated to cut through dirt, calcium, lime, hard water deposits and soap scum. It can be used on most bathroom surfaces, including shower doors, sinks, bathtubs, tiles, toilet bowls and more.
"Our CLR Brilliant Bath Fresh Scent was designed to meet the needs of those who prefer less of a fragrant experience. But, for some, the idea of clean has a scent to it. We have chosen to expand the range and introduce Lavender to provide a fresh alternative to our loyal users, but also to broaden the appeal to new customers who are discerning about both the product effectiveness and scent choices they make for their home," added Gutterman.