11.30.23
Bath & Body Works’ “biggest and most beloved” sale of the year is making a lit return.
Offering the lowest prices of the year on its popular three-wick candles, the highly-anticipated event returns with an impressive product assortment and new, exclusive loyalty member perks. Now in its 12th year, Annual Candle Day will take place Saturday, Dec. 2 and Sunday, Dec. 3 with members of its loyalty program gaining early access Friday, Dec. 1.
To usher in the event, the brand is also dropping its largest candle yet – ‘Tis the Season Candle’ – at Herald Square in New York City, making for the perfect pause, for the herd of busy New Yorkers immersed in the hustle and bustle of the city. The 10-foot tall 'Tis the Season' candle is on full display for a limited time Nov. 30 and Dec. 1 in New York City's Herald Square Plaza.
Candle Day 2023 will offer more than 150 three-wick candles across 120 Bath & Body Works-exclusive fragrances, including 24 Candle Day scents launching exclusively for the event.
"For over a decade, customers have built Candle Day into their holiday activities and we are humbled to be a small part of their traditions," said Maurice Cooper, chief customer officer. "This brand-created national holiday is not only the biggest selling day of the year for candles but our customers have made it so much more, with many prepping and planning for weeks — some even step out in matching outfits — for many, this a highlight of their holiday season."
Loyalty Program
New for this year's Annual Candle Day, members of My Bath & Body Works Rewards loyalty program will have early access to the 150-plus candle assortment in store and online through their My Bath & Body Works account beginning Friday, Dec. 1, with all customers gaining access to the annual event Saturday, Dec. 2 through Sunday, Dec. 3. Throughout the entire event, all three-wick candles will be on sale for the lowest price of the season, while supplies last.
Candle Day Assortment
New candles arriving for Candle Day include a selection of bar cart-inspired fragrances that are a festive take on classic cocktails including Clausmopoltian, Top Shelf Elf and Candy Cane Colada; treat-inspired scents like White Chocolate Macadamia and Brioche French Toast; several iconic fine fragrances like A Thousand Wishes, Butterfly and Ocean arriving in candle form; and returning bestsellers like Peach Bellini and Strawberry Snowflakes in new Candle Day-exclusive designs.