01.08.24
Smart Nutrition company Elo is taking personalized supplements to another dimension.
Leveraging 3D Printing Technology from UK-based company Nourished, Elo Smart Gummies aim to achieve the efficacy of seven pills in one nutrient-rich gummy with 389 million possible combinations and eight different flavors. What's more, each gummy is made on demand, resulting in higher nutrient bioavailability and efficacy.
“Over the last two years, we've helped thousands of people find and fill their nutrient gaps with our blood biomarker-based Smart Supplement pills,” said CEO and Cofounder, Ari Tulla. “Our members love the Elo service, however, many of them, including the Elo team members, don’t like swallowing a handful of pills each day. Today, we are disrupting the market again with Elo Smart Gummies – a delicious, convenient alternative to supplements with superior adherence.”
Vitamin D Champion
In 2022, Elo conducted a pilot study showing that Elo’s 3D-printed Smart Gummies were equally effective in raising Vitamin D serum levels as Vitamin D soft gel pills after 12 weeks of supplementation. Elo’s research builds off a previous study that showed that Vitamin D gummies were superior to pills in raising serum Vitamin D levels.
According to research from the brand, 90% said they would recommend Smart Gummies over pills; 21% would “never” go back to taking pills; and 79% took their Smart Gummies daily.
The product innovation has attracted new partnerships, including Tommy Caldwell (legendary rock climber and New York Times bestseller), Dean Karnazes (Ultramarathon Man, Time 100) and Joe Thomas (NFL Hall of Fame), among others.
Smart Gummies adds to Elo’s growing portfolio of Smart Nutrition products. Earlier this year, Elo launched Smart Protein along with announcing a $10 million A-Round led by Octopus Ventures.