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The Eyes Have It: The Benchmarking Company Studies Eye Makeup in Color Cosmetics
The Eyes Have It: The Benchmarking Company Studies Eye Makeup in Color Cosmetics
See how eye shadow, eyeliner and mascara are leading the way in beauty right now and why.
A variety of eyeshadows are on display for shoppers at the MAC Cosmetics store in Soho.
02.27.24
Makeup consumers are getting back to bold hues for Spring 2024 influenced by latest content creators on TikTok.
Celebrities are also getting involved in marketing campaigns to promote the latest innovations in eye, lip and facial color cosmetics.
Eye makeup—think eyeshadow, eyeliner and mascara—are classic when it comes to makeup.
See what The Benchmarking Company found in its market research when it comes to eye color cosmetics.
Infographic courtesy of The Benchmarking Company
Celebrities are also getting involved in marketing campaigns to promote the latest innovations in eye, lip and facial color cosmetics.
Eye makeup—think eyeshadow, eyeliner and mascara—are classic when it comes to makeup.
See what The Benchmarking Company found in its market research when it comes to eye color cosmetics.
Infographic courtesy of The Benchmarking Company
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