Lianna Albrizio, Assistant Editor02.27.24
With Hollywood celebrating its centennial, the red carpet blazing with history-making award winners, and classic films like The Outsiders, The Notebook and The Who’s Tommy coming to the Great White Way, 2024 is set to be a luminescent year in entertainment. In alignment, Scruples Hair Care says spring and summer 2024’s hottest hair colors are Hollywood Blonde, the Manhattan Brunette and Red Carpet Copper.
“The Best Fashion Statement in 2024”
According to celebrity hairstylist William Whatley – who recently reprised his role as creative education director for Scruples – 2024 is moving away from the ashy blondes from the past three years and into a shiny blonde look (think Marilyn Monroe and Pamela Anderson).
On the contrast, darker hues like Manhattan Brunette and Red Carpet Copper will be equally popular. Whatley says the Manhattan Brunette is aimed to elevate mousy brown hair with added depth and a “berry richness” that will transform what can be an otherwise dull hue into one with a more sultry, shiny look and feel.
Red Carpet Copper (think Rita Hayworth and Ann Margaret) features an orange-yellow base that transforms an average copper color into Old Hollywood glam.
Whatley believes hair color is the “best fashion statement in 2024.”
At Cosmoprof Miami, Scruples showcased new products that help style 2024’s three hottest colors. On the floor, Whatley took each of its models from color-ready to runway-ready using the brand’s Pearl Finish Humectant Pomade, High-Definition Hair Spray and Silk Serum to create the shine that is a prominent hair trend in 2024.
For Hollywood Blonde, Whatley recommends Scruples’ Creme Parfait Volumizing Foam, which yields fullness and shine without a sticky heavy feel that lasts all day.
To achieve Manhattan Brunette, which harkens the “East Coast Vogue-feel,” Whatley recommends Scruples’ Pearl Finish Humectant Pomade to style hair “closer to the head with some movement, separation and an unstructured-sections look.”
With Red Carpet Copper, Whatley envisions a mid-length shattered long-layered bob that’s been either hot-rolled or bigger-barrel-curled with an iron using Heat Up Styling and Finishing Thermal Spray. The product allows for long-lasting texture and curls without a sticky, heavy look and lots of movement, he said.
New Education Initiatives
With Whatley’s return, Scruples has announced new education initiatives including a tuition-free education program, Scruples Uplift, in addition to training for the future programs for experienced stylists at its Texas facility.
According to Scruples CEO Bahira Shami, Scruples Uplift is designed for the success of emerging artists and creatives to make this type of valuable learning experience accessible.
“We truly want to provide new stylists the genuine knowledge that they’ll need to ensure a successful career,” said Shami. “We understand that our industry is only as strong as our up-and-coming artists, and we want to do our part to provide them with support.”
In addition, Training for the Future is designed to provide advanced education to stylists at any stage in their hairdressing journey. While the focus will be on technical insight, stylists will also be afforded an advanced look into upcoming trends, professional insight and more.
Tracing Scruples’ Trailblazing Roots
Shami’s place in the hair care industry dates back to childhood when her grandfather, the illustrious Farouk Shami, refused to change professions after developing an allergy to ammonia. He invented the first ammonia-free hair color.
“He made a way for himself,” she said. “It’s such an honor to follow the generations of stylists in my family. I am excited to create a reality of my own.”
Family-owned and privately operated since 1983 and an integral part of the Beauty Elite Group, Scruples aims to empower hair professionals with smart solutions to exceed customer expectations and equip the hair professional with the right tools – in every sense of the word. Offering professional hair coloring, care, texturing and hairstyling tools and accessories in thousands of salons in more than 40 countries.