Sales: $105 million (estimated) for personal care products. Corporate sales: $4.5 billion.
Key Personnel: Richard Goudis, chief executive officer; Dave Pezzullo, chief operating officer; John DeSimone, co-president and chief strategic officer; Dr. John Agwunobi, co-president and chief health and nutrition officer; Bosco Chiu, chief financial officer; Gary Kuchta, chief marketing officer.
Major Products: A number of nutritional products that range from teas and protein drink mixes, protein powders and bars, and supplements as well as personal care including: Formula 1 Healthy Meal, Herbal Tea Concentrate, Protein Drink Mix, Personalized Protein Powder, Total Control, Formula 2 Multivitamin Complex, Prolessa Duo, and Protein Bars.
New Products: Herbalife Skin Clearify Product Line, Herbalife New Skin Collagen Beauty Booster.
Comments: According to Herbalife, innovation is engrained in its DNA, as from day one, the company has been changing the way people view nutrition and exercise. Herbalife says it consistently seeks feedback from distributors and customers, and challenges its scientific staff, that numbers more than 300, with 43 PhD.s to develop products that will help make people all over the world healthier and happier.
Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent distributors in 94 countries. It has over 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange.
Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.
In 2017, the company introduced a number of new products and they have been well received in the market, including: Gene Start, a genetic testing kit that can be used by distributors as a tool to recommend suitable Herbalife Nutrition products based on an analysis an individual’s genes, dietary habits, and lifestyle; as well as Herbalife Simply Probiotic, a science-backed probiotic that utilizes 1 billion patented GanedenBC30 live cultures.
To date in 2018, the company launched a new free fitness video resource for consumers, featuring Samantha Clayton, its VP of Sports Performance and Fitness, as well as other fitness professionals. In the first quarter in EMEA, the company introduced Formula 1 Select20, a water mixable protein drink that is low in sugar and suitable for vegetarians.