Sales: $752 million
Sales: $752 million for cosmetics. Corporate sales: $2.1 billion. Net income: $161 million.
Key Personnel: E.V. (Rick) Goings, chairman and chief executive officer; Carl Bankovich, vice president, strategy and business development; David T. Halversen, group president, Tupperware North America and beauty.
Major Products: Beauty and personal care brands including Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo and Swissgarde.
New Products: Fuller—Thalia Sodi and Alegrissima women’s fragrance colognes. BeautiControl—Regeneration Tight Firm and Fill, Regeneration Tight Firm and Fill Eye Firming Serum, Regeneration Platinum Plus Face Serum and Eye Cream. Armand Dupree (new line).
Comments: Beauty product sales rose 4.5% last year. Sales in North America slipped less than 1%. The good news in North America was that higher sales in Mexico were driven mainly by a higher average active sales force, achieved in the first half of the year, partially offset by lower productivity.
However, the increase in Mexico was offset by a 6% slide in sales in BeautiControl North America. Tupperware executives blamed the decline on the weak U.S. economy and “less than optimal execution of recruiting and promotional programs and merchandising of products.” The firm changed the leader of this business at the beginning of 2009, and said it is focused on improving execution of its strategies.
Last year, Tupperware introduced Armand Dupree, with a product line similar to Fuller Mexico, aimed at the Hispanic market in the U.S. Personal care sales outside North America surged nearly 17% to $292 million.
For the first quarter of 2009, sales of personal care products fell 18% to just under $150 million. Sales in North America fell nearly 24% to $87.4 million, while sales outside North America dropped just under 10% to $62.1 million.