In June, Madison Reed opened a San Francisco Color Bar adjacent to its headquarters. The company says it will open 20 to 25 new doors in urban areas or surrounding suburbs during the next 18 to 24 months.
“Color Bars are our next frontier,” said Amy Errett, Madison Reed CEO and co-founder. “We are already disrupting the at-home hair color industry, and we will keep innovating for those women who want to color at home. But there will always be women who want to have someone else do it. Now is the time for us to turn our attention to disrupting the salon channel, to operationally making it faster, more affordable and convenient. There is no reason in the world that a salon appointment should be three hours and $300. At Madison Reed Color Bars, that will not be what happens.”
For $60, clients can get permanent color applied to their roots; for $35 and 35 minutes, clients can have an express root touch-up with Madison Reed’s new Root Reboot, a demi-permanent color service that lasts two weeks.