Breaking News

Church & Dwight Acquires

November 14, 2005

● Church & Dwight Co. has agreed to buy
the U.S. and Canadian oral care
brands of Unilever NV for $104 million,
plus additional performance-based
cash payments of between $5 million
and $12 million at a later date, company
executives said. The businesses,
which include Mentadent, Pepsodent
and Aim, and the exclusive licensing
rights to Close-Up toothpaste, posted
sales of $61 million during the first half
of 2003.
Unilever put the brands up for sale
as part of its strategy to focus more
closely on its top brands, including
Dove soap and Ben & Jerry’s ice cream.
The company plans to keep its oral care
brands outside the U.S. and Canada,
Unilever executives said.
The deal should close in the fourth
quarter. It is expected to double Church
& Dwight’s oral care sales in the U.S.
Church & Dwight plans to move the
manufacturing of the acquired toothpaste
brands to its Lakewood, NJ plant
within the next year and will invest in
marketing the brands. Therefore,
Church & Dwight executives said the
acquisition may not add much to the
company’s earnings in its first year.
The Unilever brands have been in
decline, but the brand equities of the
products “remain strong,” Church &
Dwight executives said.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.