04.01.09
Reckitt Hangs Clothes Line in Grand Central
During the event, Reckitt pointed out to consumers that 97% percent of clothing labels instruct against the use of chlorine bleach. By harnessing the power of its sister product, Resolve, Spray 'n Wash Bright & White fights stains on colors and whites, and when added to detergent it removes stains and keeps clothes looking bright while delivering whitening benefits, according to Reckitt.
As part of the launch, Reckitt has created www.ListenToYourClothes.com, a new website that features clothing care facts and tips and offers visitors a chance to win a laundry room makeover valued at $10,000.
Tarte at Abaete’s Fall Show
Tarte provided the makeup for Abaete’s Fall ‘09 Fashion show, which took place at The Altman Building on Feb. 13. Abaete’s designer Laura Poretzky was inspired by Les Incroyables, a group of gentlemen who formed in the 18th Century after the French Revolution. To further the theme on the runway, Beauty.com’s celebrity makeup artist Tina Turnbow created “old world masculinity meets modern day femme” look, which featured a monochromatic, dewy complexion with a touch of color. The eyes had a hint of gloss and the lips were slightly rose. The look was achieved with several Tarte complexion products, including Smooth Operator oil-free natural foundation with SPF 20 and Tarte’s Eraser 4-in-1 natural concealer.