07.21.10
Clothing retailer Rue21, inc. is rolling out its 11th fragrance, twentyone black, just in time for back-to-school season. This girls’ fragrance is set to launch July 21 across the Warrendale, PA-based retailer's roster of 565 stores in 43 states.
Twentyone black, inspired by the “good side of bad," is designed to bring forth the edge that every girl has inside, according to the company. The juice blends notes of jeweled oranges, watery pineapple slices, creamy coconut and precious woods.
To build interest, Rue21 has been giving away a free twentyone black fragrance on a daily basis via a Facebook contest. A grand prize of a $500 shopping spree will be announced on July 21.
Twentyone black, inspired by the “good side of bad," is designed to bring forth the edge that every girl has inside, according to the company. The juice blends notes of jeweled oranges, watery pineapple slices, creamy coconut and precious woods.
To build interest, Rue21 has been giving away a free twentyone black fragrance on a daily basis via a Facebook contest. A grand prize of a $500 shopping spree will be announced on July 21.