10.18.10
Obagi Medical Products, Inc. has rolled out ElastiLash Eyelash Solution,a new solution for women who want to improve the appearance of their lashes without undesirable side effects, according to the company.
The peptide-based solution delivers the appearance of thicker, fuller lashes in just weeks–without discoloring eyelids or affecting iris pigmentation, the company said.In a recent clinical trial, 70% of patients reported the appearance of thicker, fuller lashes in as little as four to six weeks, according to Obagi Medical.
The peptide-based solution delivers the appearance of thicker, fuller lashes in just weeks–without discoloring eyelids or affecting iris pigmentation, the company said.In a recent clinical trial, 70% of patients reported the appearance of thicker, fuller lashes in as little as four to six weeks, according to Obagi Medical.
“In our research, we heard from both patients and physicians that there was a need for a safe eyelash enhancement product from Obagi,” Al Hummel, interim president and CEO of Obagi Medical, said. “Obagi is known for delivering efficacious products to market and the introduction of this new category is a further example of this tradition. We’re thrilled to fill this need in our market.”
ElastiLash will retail for $50-$60 in aesthetic physician offices nationwide.