02.02.12
Tomorrow Beiersdorf will formally open its Eucerin Skin Institute in an old post office building on Hamburg’s Stephansplatz. Different from traditional flagship stores, the institute is a “unified concept consisting of scientific skin diagnosis, a well-founded and personal consultation as well as individual skin treatment,” the company said.
With this the move, the Eucerin brand will move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies, the company said. Additionally, the Eucerin Skin Institute for the first time offers dermatologists and pharmacists a skin competence center in which they can learn comprehensively about Eucerin and about the subject of skin itself.
With the Dermatologikum Hamburg and the Pharmacy at the Dermatologikum together under one roof, the Eucerin Skin Institute finds itself in "an ideal neighborhood and offers consumers a new center for all skin questions in the heart of Hamburg."
“With the Eucerin Skin Institute we have created a place where people can experience the brand world of Eucerin. Close dialogue with consumers has always been a part of our research. At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,” said Karin Hannig, head of Eucerin Worldwide.
Before each consultation and treatment an individual skin analysis is conducted with a state-of-the-art diagnostic test. For this the newest technologies, some developed exclusively for Eucerin, are at employees’ disposal, that are otherwise only available to the best equipped professional dermatologists.
The Institute also houses a Skin Code Reader that determins the individual skin code of consumers and enters that into a register that can be used as the foundation to tailored care and treatment plans. The Skin Code Reader was developed in close collaboration with Dr. Steinkraus from the Hamburg Dermatologikum and the Eucerin research and development director, Dr.Wittern.
“With the Skin Code Reader, we are planning to anonymously collect skin data from volunteers that we can then analyze on a long term basis. The goal is to create the world’s largest skin database which will on the one hand enable us to offer better advice to consumers, and on the other hand provide us with knowledge for product development,” said Karin Hannig.
With this the move, the Eucerin brand will move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies, the company said. Additionally, the Eucerin Skin Institute for the first time offers dermatologists and pharmacists a skin competence center in which they can learn comprehensively about Eucerin and about the subject of skin itself.
With the Dermatologikum Hamburg and the Pharmacy at the Dermatologikum together under one roof, the Eucerin Skin Institute finds itself in "an ideal neighborhood and offers consumers a new center for all skin questions in the heart of Hamburg."
“With the Eucerin Skin Institute we have created a place where people can experience the brand world of Eucerin. Close dialogue with consumers has always been a part of our research. At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,” said Karin Hannig, head of Eucerin Worldwide.
Before each consultation and treatment an individual skin analysis is conducted with a state-of-the-art diagnostic test. For this the newest technologies, some developed exclusively for Eucerin, are at employees’ disposal, that are otherwise only available to the best equipped professional dermatologists.
The Institute also houses a Skin Code Reader that determins the individual skin code of consumers and enters that into a register that can be used as the foundation to tailored care and treatment plans. The Skin Code Reader was developed in close collaboration with Dr. Steinkraus from the Hamburg Dermatologikum and the Eucerin research and development director, Dr.Wittern.
“With the Skin Code Reader, we are planning to anonymously collect skin data from volunteers that we can then analyze on a long term basis. The goal is to create the world’s largest skin database which will on the one hand enable us to offer better advice to consumers, and on the other hand provide us with knowledge for product development,” said Karin Hannig.