02.09.12
NYX Cosmetics, the professional makeup line known for offering “affordable luxury” makeup products, will debut at New York Fashion Week. In an effort to continue building their presence in New York, the Los Angeles based beauty brand will participate in two major events including sponsorship of the Imitation by Tara Subkoff presentation on Feb. 12 and The Total Beauty Live event on Feb. 14.
At the Imitation show on Sunday, New York Makeup Artist Tina Turnbow has been engaged to lead the backstage team. While the makeup look for the show will not be revealed in advance, Turnbow will draw on NYX Cosmetics’ vibrant, diverse product line to create a look that compliments designer Tara Subkoff’s much anticipated fall 2012 collection.
“We are thrilled to participate this year at New York Fashion Week,” said Scott Friedman, NYX Cosmetics CEO. “As we continue to build our brand, one of our major focuses will be to partner with fashion brands that share our passion for making women feel beautiful. We are honored to have the opportunity to collaborate with such established industry names as Tara Subkoff and Tina Turnbow.”
NYX Cosmetics will also co-host the Total Beauty Live at Fashion Week Event on Feb.14. The event will be hosted by Total Beauty Editor Dawn Davis and Makeup Artist Jill McKay. During the live streaming event, participants will have the chance to talk to McKay, watch live tutorials with NYX products, get answers to their beauty questions, and sign up for a chance to receive free NYX products.
More info:www.nyxcosmetics.com
At the Imitation show on Sunday, New York Makeup Artist Tina Turnbow has been engaged to lead the backstage team. While the makeup look for the show will not be revealed in advance, Turnbow will draw on NYX Cosmetics’ vibrant, diverse product line to create a look that compliments designer Tara Subkoff’s much anticipated fall 2012 collection.
“We are thrilled to participate this year at New York Fashion Week,” said Scott Friedman, NYX Cosmetics CEO. “As we continue to build our brand, one of our major focuses will be to partner with fashion brands that share our passion for making women feel beautiful. We are honored to have the opportunity to collaborate with such established industry names as Tara Subkoff and Tina Turnbow.”
NYX Cosmetics will also co-host the Total Beauty Live at Fashion Week Event on Feb.14. The event will be hosted by Total Beauty Editor Dawn Davis and Makeup Artist Jill McKay. During the live streaming event, participants will have the chance to talk to McKay, watch live tutorials with NYX products, get answers to their beauty questions, and sign up for a chance to receive free NYX products.
More info:www.nyxcosmetics.com