04.17.12
Six Flags Entertainment Corp. has forged a new partnership agreement with Clearasil that makes the acne line the title sponsor of its summer's concert series held across the US.
Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of pop, rock, R&B, country, and Christian.
"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."
As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential
sampling in parks.
Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice.
Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.
Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of pop, rock, R&B, country, and Christian.
"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."
As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential
sampling in parks.
Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice.
Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.