05.21.12
British retailer Marks & Spencer will unveil its first major, multibrand beauty offer this week in-store and online.
The new retail concept, Your Beauty: The Best of Nature & Science, will make its debut on Tuesday at the M&S store on London’s Kensington High Street and on the retailer’s Web site.
M&S will continue to roll out the concept this year and next. Some 57 retail spaces are expected to open by the end of this year, and 126 will be open by October 2013.
The store, which worked with consultants including Patrick Bousquet-Chavanne, former group president of the Estée Lauder Cos. Inc., said it plans to hire some 500 to 600 “beauty advisers” who will undergo four weeks of in-house training, and who will not work on commission.
Starting next week, M&S will offer some 14 own-brand products such as Pure Skincare, an eco-friendly body care range; Limited and Autograph Collection makeup, and Natures Extracts, an everyday range of bath and body products.
The company has also collaborated with Lyn Harris on six fragrances for men and women and with Cowley Manor, the English country hotel, for a collection of spa products.
The store plans to stock 25 to 30 independent brands — many of them exclusives — from outside the U.K., including Perlier and I Coloniali from Italy; Skyn Iceland; Nuxe, Roger & Gallet and Fragonard from France; and Dr. Murad and Pür Minerals from the U.S.
At launch, the company plans to have nearly 1,000 stockkeeping units ranging in price from 2.50 pounds, or $3.98, for a bottle of Limited Collection nail polish, to 70 pounds, or $111.30, for a premium skin care product such as Filorga, which offers antiaging fillers, meso-therapy and face peels. The Lyn Harris fragrances cost 25 pounds, or $40.
The new retail concept, Your Beauty: The Best of Nature & Science, will make its debut on Tuesday at the M&S store on London’s Kensington High Street and on the retailer’s Web site.
M&S will continue to roll out the concept this year and next. Some 57 retail spaces are expected to open by the end of this year, and 126 will be open by October 2013.
The store, which worked with consultants including Patrick Bousquet-Chavanne, former group president of the Estée Lauder Cos. Inc., said it plans to hire some 500 to 600 “beauty advisers” who will undergo four weeks of in-house training, and who will not work on commission.
Starting next week, M&S will offer some 14 own-brand products such as Pure Skincare, an eco-friendly body care range; Limited and Autograph Collection makeup, and Natures Extracts, an everyday range of bath and body products.
The company has also collaborated with Lyn Harris on six fragrances for men and women and with Cowley Manor, the English country hotel, for a collection of spa products.
The store plans to stock 25 to 30 independent brands — many of them exclusives — from outside the U.K., including Perlier and I Coloniali from Italy; Skyn Iceland; Nuxe, Roger & Gallet and Fragonard from France; and Dr. Murad and Pür Minerals from the U.S.
At launch, the company plans to have nearly 1,000 stockkeeping units ranging in price from 2.50 pounds, or $3.98, for a bottle of Limited Collection nail polish, to 70 pounds, or $111.30, for a premium skin care product such as Filorga, which offers antiaging fillers, meso-therapy and face peels. The Lyn Harris fragrances cost 25 pounds, or $40.