01.28.13
To celebrate the biggest product launch in its 30-year history – the launch of the Apollo line of products – AXE will premiere a :30-second television commercial titled “Lifeguard” on Sunday, Feb. 3 during the third quarter of Super Bowl XLVII. The commercial, which can be viewed online starting today at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space.
Between Jan. 9 and Feb. 3, U.S.-only visitors to AXEApollo.com will have a chance to enter for a chance to win a ticket to space. After Feb. 3, U.S. fans will still have the opportunity to enter for a chance to win a ticket to space alongside peers from around the globe.
“Within the first week of announcing the program, we are ecstatic to see more than 150,000 fans have signed up for this once-in-a-lifetime experience” said Matthew McCarthy, Senior Director of Brand Development for AXE in North America. “Our fans have come to expect the unexpected from AXE, and we’re looking to surprise them again on Super Bowl night.”