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Black Friday Arrives Early at Walmart

November 1, 2013

A traffic spike after Halloween.

Happy Holidays...already? Black Friday and Cyber Monday are nearly a month away, but the world's biggest retailer is already in a joyous mood. Walmart is helping customers get ahead of their holiday shopping with an early cyber event featuring online savings on select items typically reserved for Black Friday and Cyber Monday. It is also offering its broadest free shipping program.

Online customers could access rollbacks beginning shortly after midnight Pacific Daylight Time on brand-name electronics and home goods while quantities last. In addition, more than 300 early-bird specials were available at exclusive prices on Walmart.com. Customers can be the first to learn about Walmart's holiday deals through the season by signing up for the retailer's emails, liking Walmart on Facebook or downloading the mobile app.

"We know that our customers start shopping for the holidays on Nov. 1 because historically our traffic spikes the day after Halloween," said Joel Anderson, president and CEO of Walmart.com. "Customers want to relax with friends and family during the holidays, and with our early deals we are helping them make the most of their time and helping them stretch their dollars further."

At the rate retailers are going, it won't be long before Cyber Monday falls on Memorial Day.

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