Breaking News

China Glaze Revamps Website

August 19, 2014

New look focuses on color and social aspects.

Nail lacquer leader China Glaze has unveiled a new look for ChinaGlaze.com. Responsive to mobile and developed with social traffic in mind, the new site is visually intriguing and demonstrates the extensive color selection China Glaze has to offer, said the company owned by AII Industries.

The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of color enthusiasts through linking content, personalization, trends and inspiration. Focused on consumer loyalty, ChinaGlaze.com’s new design gives consumers an outlet to more deeply interact with the brand online and via social media.  
 
“Color exploration was the basis for the creative development of the new site,” said Kristen Spaun, director of digital marketing at China Glaze’s parent company, American International Industries. “With the expansive color palette China Glaze has to offer, the color possibilities are endless. The China Glaze girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that color, passion and creativity into the site for our users to express themselves and inspire each other.”
 
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.