Breaking News

China Glaze Revamps Website

August 19, 2014

New look focuses on color and social aspects.

Nail lacquer leader China Glaze has unveiled a new look for ChinaGlaze.com. Responsive to mobile and developed with social traffic in mind, the new site is visually intriguing and demonstrates the extensive color selection China Glaze has to offer, said the company owned by AII Industries.

The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of color enthusiasts through linking content, personalization, trends and inspiration. Focused on consumer loyalty, ChinaGlaze.com’s new design gives consumers an outlet to more deeply interact with the brand online and via social media.  
 
“Color exploration was the basis for the creative development of the new site,” said Kristen Spaun, director of digital marketing at China Glaze’s parent company, American International Industries. “With the expansive color palette China Glaze has to offer, the color possibilities are endless. The China Glaze girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that color, passion and creativity into the site for our users to express themselves and inspire each other.”
 
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?