The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of color enthusiasts through linking content, personalization, trends and inspiration. Focused on consumer loyalty, ChinaGlaze.com’s new design gives consumers an outlet to more deeply interact with the brand online and via social media.
“Color exploration was the basis for the creative development of the new site,” said Kristen Spaun, director of digital marketing at China Glaze’s parent company, American International Industries. “With the expansive color palette China Glaze has to offer, the color possibilities are endless. The China Glaze girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that color, passion and creativity into the site for our users to express themselves and inspire each other.”