Breaking News

China Glaze Revamps Website

August 19, 2014

New look focuses on color and social aspects.

Nail lacquer leader China Glaze has unveiled a new look for ChinaGlaze.com. Responsive to mobile and developed with social traffic in mind, the new site is visually intriguing and demonstrates the extensive color selection China Glaze has to offer, said the company owned by AII Industries.

The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of color enthusiasts through linking content, personalization, trends and inspiration. Focused on consumer loyalty, ChinaGlaze.com’s new design gives consumers an outlet to more deeply interact with the brand online and via social media.  
 
“Color exploration was the basis for the creative development of the new site,” said Kristen Spaun, director of digital marketing at China Glaze’s parent company, American International Industries. “With the expansive color palette China Glaze has to offer, the color possibilities are endless. The China Glaze girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that color, passion and creativity into the site for our users to express themselves and inspire each other.”
 
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.