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China Glaze Revamps Website

August 19, 2014

New look focuses on color and social aspects.

Nail lacquer leader China Glaze has unveiled a new look for Responsive to mobile and developed with social traffic in mind, the new site is visually intriguing and demonstrates the extensive color selection China Glaze has to offer, said the company owned by AII Industries.

The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of color enthusiasts through linking content, personalization, trends and inspiration. Focused on consumer loyalty,’s new design gives consumers an outlet to more deeply interact with the brand online and via social media.  
“Color exploration was the basis for the creative development of the new site,” said Kristen Spaun, director of digital marketing at China Glaze’s parent company, American International Industries. “With the expansive color palette China Glaze has to offer, the color possibilities are endless. The China Glaze girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that color, passion and creativity into the site for our users to express themselves and inspire each other.”
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