06.03.15
Maesa Group has completed its acquisition of P2 Cosmetics, one of Europe’s leading beauty brands, sold exclusively at DM, Germany’s largest drugstore retailer.
"P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category," said Gregory Mager, Founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.”
Founded in 2004 as a division of Austrian lingerie retailer Palmers Textil, P2 Cosmetics has become a mainstay in the German beauty industry, known for its extensive product portfolio. P2 Cosmetics products feature high quality formulas available at an affordable entry price point, with an average retail price of €2.75 per product, according to Maesa. The line of more than 350 SKUs is sold in 1,800 DM stores across Germany.
P2 Cosmetics will continue to operate out of Vienna under the brand’s current leadership team, according to Maesa, which is the engine behind Flower for Walmart, Circa for Walgreens and Elle for Monoprix.
"P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category," said Gregory Mager, Founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.”
Founded in 2004 as a division of Austrian lingerie retailer Palmers Textil, P2 Cosmetics has become a mainstay in the German beauty industry, known for its extensive product portfolio. P2 Cosmetics products feature high quality formulas available at an affordable entry price point, with an average retail price of €2.75 per product, according to Maesa. The line of more than 350 SKUs is sold in 1,800 DM stores across Germany.
P2 Cosmetics will continue to operate out of Vienna under the brand’s current leadership team, according to Maesa, which is the engine behind Flower for Walmart, Circa for Walgreens and Elle for Monoprix.