Throughout 2015, Unilever's been a buyer of brands, including Murad and Dermalogica. Today, the company sold a few. The company announced that it has sold the Motions, Just for Me, Consort, and Groom & Clean brands, and also the TCB brand in Africa, to Strength of Nature, for an undisclosed amount. TCB is currently sold in a limited number of African countries. A purchase price was not disclosed. Despite the move, company executives insist that Unilever isn't exiting the ethnic market.
“We remain committed to the ethnic hair care and men’s grooming categories," said Kees Kruythoff, president, Unilever North America. "We believe that the Motions, Just for Me, Consort and Groom & Clean brands, and the TCB brand in Africa will be able to realize their full potential with Strength of Nature. We will continue to focus on the specific needs of both multicultural and male consumers with our global brands.”
According to Mario de la Guardia, CEO Strength of Nature, his company is excited to add these brands to Strength of Nature’s growing portfolio, and to further expand its international business with the acquisition of the African rights for TCB.
"These are trusted brands, each with a strong legacy and high awareness, reinforcing Strength of Nature’s commitment to providing affordable and quality hair care products to our consumers," he said. "Each provides an excellent foundation for renewed growth and expanded innovation, and we look forward to building these brands.”
"Strength of Nature is committed to serving the hair care needs of people with textured hair from curly to coily," added Charlene Dance, global marketing director. "We want to ensure that this consumer has unlimited hair maintenance and styling options for their particular hair type, and are very excited to add these brands to our portfolio."