02.04.16
For the first time in its brand history, Colgate will enter the “big game” arena with a 30-second video entitled “Save Water.” The video will air near the two-minute warning, and will encourage viewers to turn off the faucet while brushing their teeth.
“For Colgate, water is such an intimate part of the brand experience,” said Scott Campbell, general manager, integrated marketing communications, North America at Colgate-Palmolive Company. “We want to do our part to encourage consumers to get involved in our global effort to conserve water, especially when brushing their teeth.”
Colgate is asking consumers to pledge to turn off the faucet while brushing their teeth via #EveryDropCounts or by visit Colgate.com/everydropcounts. Each pledge signifies four gallons of water being saved, according to the company.
Since 2013, Colgate has promoted water conservation awareness to almost one billion people with reminders on its packaging, in retail stores and through its “Bright Smiles, Bright Futures” program.
In addition to the Save Water video that will be airing during the big game, Colgate has partnered with University of Michigan head Ccoach, Jim Harbaugh.
“As a father of six, I know how long the water stays on when our family brushes their teeth,” said Harbaugh. “Having lived in California, I also know the impact a water shortage can have, making this pledge that much more important to me.”
“For Colgate, water is such an intimate part of the brand experience,” said Scott Campbell, general manager, integrated marketing communications, North America at Colgate-Palmolive Company. “We want to do our part to encourage consumers to get involved in our global effort to conserve water, especially when brushing their teeth.”
Colgate is asking consumers to pledge to turn off the faucet while brushing their teeth via #EveryDropCounts or by visit Colgate.com/everydropcounts. Each pledge signifies four gallons of water being saved, according to the company.
Since 2013, Colgate has promoted water conservation awareness to almost one billion people with reminders on its packaging, in retail stores and through its “Bright Smiles, Bright Futures” program.
In addition to the Save Water video that will be airing during the big game, Colgate has partnered with University of Michigan head Ccoach, Jim Harbaugh.
“As a father of six, I know how long the water stays on when our family brushes their teeth,” said Harbaugh. “Having lived in California, I also know the impact a water shortage can have, making this pledge that much more important to me.”