06.14.18
John Frieda Hair Care has launched brand new content for its Your Hair Talks, Make A Statement campaign featuring actress and style star Camila Mendes.She joined the brand as an ambassador earlier this year and recently shared a new video chronicling her hair journey with media and digital influencers at an event in her hometown Miami. She is the latest member of the community of empowered and self-assured women to share her personal hair story on behalf of the brand.
As part of the Your Hair Talks, Make a Statement campaign, Mendes is joining the conversation by creating exclusive content with the brand as well as hosting events and social activations throughout the year. Additionally, her personal John Frieda Hair Care routine featuring her favorite products will be available for purchase later this month via Amazon.com.
"We have really loved working with Camila for our Your Hair Talks, Make a Statement campaign," says Heather Warnke, director of marketing, Kao USA Inc. "She has a wonderful hair story that we have been lucky enough to capture and watch come to life on film. We're very excited to share it with everyone!"
Born in Virginia to parents of Brazilian descent, Mendes was predominantly raised in Miami before moving to New York to attend the New York University Tisch School of the Arts. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite—and with 8.3 million followers on Instagram, she's cemented herself as a style star to be watched.
As part of the Your Hair Talks, Make a Statement campaign, Mendes is joining the conversation by creating exclusive content with the brand as well as hosting events and social activations throughout the year. Additionally, her personal John Frieda Hair Care routine featuring her favorite products will be available for purchase later this month via Amazon.com.
"We have really loved working with Camila for our Your Hair Talks, Make a Statement campaign," says Heather Warnke, director of marketing, Kao USA Inc. "She has a wonderful hair story that we have been lucky enough to capture and watch come to life on film. We're very excited to share it with everyone!"
Born in Virginia to parents of Brazilian descent, Mendes was predominantly raised in Miami before moving to New York to attend the New York University Tisch School of the Arts. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite—and with 8.3 million followers on Instagram, she's cemented herself as a style star to be watched.