09.26.18
Belk, Inc. has launched its first in-house beauty line, Belk Beauty. Now available online and in-store, Belk Beauty is inspired by the brand's southern roots and their customers' colorful outlook, according to the private department store company which is based in Charlotte, NC.
"Belk Beauty is here to help every southern and sophisticated customer cultivate her perfect look," said Christine Woodward, vice president and divisional merchandise manager of beauty and fragrances at Belk. "Our customer is always confident and never overdone, so we're proud to offer quality products to enhance her natural beauty."
The collection exclusively lip, eye and face palettes at a value price point ( $10 to $22). The range includes city palettes reminiscent of six destinations across the brand's southern footprint Atlanta, Charlotte, Charleston, Savannah, Dallas and Nashville.
"Belk Beauty is here to help every southern and sophisticated customer cultivate her perfect look," said Christine Woodward, vice president and divisional merchandise manager of beauty and fragrances at Belk. "Our customer is always confident and never overdone, so we're proud to offer quality products to enhance her natural beauty."
The collection exclusively lip, eye and face palettes at a value price point ( $10 to $22). The range includes city palettes reminiscent of six destinations across the brand's southern footprint Atlanta, Charlotte, Charleston, Savannah, Dallas and Nashville.