11.12.23
Analysts at ChemView Consulting forecast that the global detergent alcohol market is anticipated to reach a valuation of $10.1 billion and will grow at a 4.8% CAGR from 2023 to 2033.
The detergent alcohol market's growth is being fueled by a combination of consumer demand for eco-friendly products; regulatory pushes for environmentally responsible formulations; the pursuit of premium quality, expansion in emerging markets; innovation; and sustainability initiatives. The global detergent alcohol market is experiencing remarkable growth, driven by the ever-increasing demand for eco-friendly and high-quality cleaning products. Detergent alcohols, derived from natural sources like palm and coconut oil, are indispensable components of personal care and household cleaning items, analysts say.
As environmental awareness grows, consumers are looking for eco-friendly and biodegradable detergent products. Thus, detergent alcohols made from renewable sources or with lower carbon footprints will see increased demand.
Global Detergent Alcohol Market Forecast
The ongoing expansion of the personal care and household cleaning industries as a result of changing lives and preferences in the US is projected to observe significant growth in the estimated period. Additionally, with the development of e-commerce platforms and the simplicity of online shopping, detergent alcohol products are reaching a wider consumer base, thereby boosting market growth.
Growing awareness of environmental sustainability and a shift toward environmentally friendly products in Europe are anticipated to drive sales in the market over the assessment period. In addition, the region’s significant industrial and manufacturing sectors are increasing the demand for effective cleaning solutions, supporting the detergent alcohol market growth.
Growing concern about environmental sustainability in Japan is anticipated to drive the market over the forecasted period. In addition, technological advances and research in detergent alcohol production processes have improved efficiency and cost-effectiveness, making them more desirable to both manufacturers and customers, thereby propelling market growth.
Increasing urbanization, rising population, and a growing middle class in China and India are anticipated to fuel the market over the forecast period. China and India’s markets are likely to account for a leading share of the global industry. With a focus on sustainable practices and the development of innovative, environmentally friendly detergents, both countries are positioned to play a crucial role in shaping the global trajectory of this business.
Detergent Alcohol Market Outlook by Segmentation
Based on raw material, the natural detergent alcohol segment is expected to remain at the forefront of the detergent alcohol market share over the assessment period. The growth is mainly because natural detergent alcohols are considered to be safer for human health. They are frequently free of harsh chemicals and allergens that can cause skin irritation or other health problems, making them an appealing option for people who have sensitivities or allergies.
In addition, regulatory bodies in many countries have set restrictions on the use of specific chemicals in detergents due to potential environmental and health concerns. As a result, there is a growing demand for natural alternatives that meet regulatory requirements.
Based on application, the household detergent segment is set to account for 36.4% of the detergent alcohol market share over the assessment period. The growth is because, as the world’s population continues to rise and urbanize, more and more households are emerging. This increases demand for household detergents, particularly in metropolitan areas where people have less time for manual cleaning and prefer the convenience of machine washing.
In addition, there is a global trend towards a greater focus on personal and household hygiene, which supports demand for cleaning and disinfection products, including household detergents.
Companies that Own the Largest Share
The key companies in the detergent alcohol industry landscape are Kao Corporation, Arm and Hamer Laundry, GCPL, Sasol Limited, Kuala Lumpur Ecogreen Oleochemicals, Musim Mas Holdings, Royal Dutch Shell plc, VVF L.L.C., Kepong Berhad (KLK), Procter and Gamble, Emery Oleochemicals, Godrej Industries, Wilmar International Ltd, BASF, SABIC, Sasol Limited, Shell, and Univar Solutions Inc.
In August 2023, Arm and Hammer Laundry declared the launch of Power Sheets Laundry Detergent, the initial major detergent brand to launch in the sheet’s detergent category on Amazon in the US.
In May 2022, Kao Corporation, a Japanese multinational chemical and cosmetics corporation, announced the construction of a new tertiary amine factory in Texas. This new plant is expected to begin operations in 2025, with an annual output capacity of 20,000 tons. Tertiary amines will be employed in fatty alcohols to make dishwashing detergents, hair conditioners, and detergents, among other things.
In August 2021, GCPL, a packaged consumer goods company established in Mumbai, introduced detergent and home care products exclusively online.