02.27.24
Naked Sundays, the Australian SPF brand founded by Sam Brett taking TikTok by storm, is now available in Target stores nationwide.
Just in time for Spring/Summer 2024, shelves are currently stocked with a collection of the brand’s bestsellers and two exclusive new launches, the new CabanaClear Water Gel Serum SPF 50 and the new CabanaCrème Hydrating Sunscreen Moisturizer SPF 50.
Working with stringent sunscreen laws in the world in Australia, Naked Sundays says it has utilized its sophistication to grow 800% in the US in 2023 alone. Known for its SPF/skincare hybrid, Naked Sundays is featured on the “Trending Skincare” shelf in 986 Target doors, followed by its debut on Target.com (where the viral CabanaGlow Drops will be sold) on March 3, 2024.
Products launching in-store include a range of hero products including the Hydrating Glow Mist Top Up SPF 50 and Collagen Glow 100% Mineral Priming Lotion SPF 50.
Target In-Store Offerings
New and exclusive to Target is the CabanaCrème Hydrating Sunscreen Moisturizer SPF 50+ ($19.99). A lightweight daily moisturizing face sunscreen creme featuring powerful SPF 50+ broad spectrum filters from Australia, this lightweight creme blends in seamlessly and invisibly into skin for a dewy and glowing finish, according to the brand. Leaving zero white cast on all skin tones and types, this formula protects against free radicals and increases moisture levels to provide users with a healthy, protected glow. Its pill-free formula creates a base for makeup, and easy reapplication throughout the day. Skincare ingredients are combined with Aussie botanicals like niacinamide and hyaluronic acid to deeply moisturize and provide anti-aging benefits.
New and exclusive to Target is the CabanaClear Water Gel Serum SPF50+ ($23.99). This clear hydrating water-based gel serum with zero silicone is a non-greasy, quick-drying, hydrating gel with a consistency that combines the lightness of a gel with the hydration of a cream. It leaves a barely-there feel, and is perfect for wear under or over makeup. It’s also formulated with hyaluronic acid, Kakadu plum and vitamin E for all skin types and tones.
Hydrating Glow Mist SPF 50+ Top Up Spray ($22.99) is packed with Australian botanical extracts to double as a make-up setter and hydrant for moisturized, luminous skin.
Collagen Glow 100% Mineral Priming Lotion SPF 50+ ($20.99) is infused with vegan collagen that can help smooth the look of fine lines and boost moisture, plus watermelon extract (with Vitamin C, amino acids and antioxidants) for extra hydration.