01.02.19
Water Pik, Inc., perhaps best known for its oral hygiene tools line, is expanding into the hair care market with the new Waterpik HairWand Spa System. (The company also makes shower heads.)
The Waterpik HairWand has three therapeutic wand streams and nine modes in the fixed shower head that provide a complete rinse in less than one minute. The company contends it will improve hair manageability; help to naturally detangle hair and promote a healthy scalp; and offer a bit of a massage, too.
According to a consumer study, up to 94% of users reported superior rinsing action; and 82% reported a complete rinse in less than a minute.
“After realizing that consumers were frustrated with the increased difficulty in rinsing out hair care products, we wanted to give them a more purposeful, yet still powerful experience in the shower,” said Michael Wakeman, vice president of marketing, Water Pik, Inc. “We are very excited to launch the HairWand Spa System as a new and easy-to-install option to elevate both the shower experience and wellness.”
The Waterpik HairWand has three therapeutic wand streams and nine modes in the fixed shower head that provide a complete rinse in less than one minute. The company contends it will improve hair manageability; help to naturally detangle hair and promote a healthy scalp; and offer a bit of a massage, too.
According to a consumer study, up to 94% of users reported superior rinsing action; and 82% reported a complete rinse in less than a minute.
“After realizing that consumers were frustrated with the increased difficulty in rinsing out hair care products, we wanted to give them a more purposeful, yet still powerful experience in the shower,” said Michael Wakeman, vice president of marketing, Water Pik, Inc. “We are very excited to launch the HairWand Spa System as a new and easy-to-install option to elevate both the shower experience and wellness.”