05.01.19
Marguerite La Corte, a global trend tracker and “product innovation” anthropologist, is marking her 15th anniversary of serving the personal care/OTC/pharma/food sector.
“I have created a new genre of market research by marrying cultural anthropology with product development by way of “Innovation Field Research Treks” to arrive at truly unsurpassed opportunities for my clients on the brand and supplier side, for multinationals, mid-sized companies and even start-ups looking to be ahead of the curve, or as I like to say, finding a trend before it is a trend,’” La Corte said.
LaCorte’s upcoming cultural and innovation trend research report treks include: Indonesia, S. Korea, Japan/45 days-May; Brazil—5 states including the Amazon or LATAM 3 countries/30 days-September; and India 5 States/45 days-January 2020.
“I have created a new genre of market research by marrying cultural anthropology with product development by way of “Innovation Field Research Treks” to arrive at truly unsurpassed opportunities for my clients on the brand and supplier side, for multinationals, mid-sized companies and even start-ups looking to be ahead of the curve, or as I like to say, finding a trend before it is a trend,’” La Corte said.
LaCorte’s upcoming cultural and innovation trend research report treks include: Indonesia, S. Korea, Japan/45 days-May; Brazil—5 states including the Amazon or LATAM 3 countries/30 days-September; and India 5 States/45 days-January 2020.